Media Relations Victor Balta balta@uw.edu 206-543-2580. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Focuses on the entire sales effort. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Political Communication. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. (3 Hours). (4 Hours). (4 Hours). (4 Hours). The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). COMM1000. COMM2700. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. NSU is where success begins. Bouv Marketing and Communications Web Request MKTG4510. Emergency Information Memory has become a central concept for analyzing problems of historical representation and identities. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Production Practicum Abroad. About the Opportunity. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Having conversations with others is among the things that humans do most. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. | Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. COMM4970. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Contact - Northeastern University External Affairs Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. (4 Hours). COMM2100. Opens New Window )Stephen, A. T., Yakov BartStukent2017. Analyzing Conversations in Everyday Life. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Sports communication is an emerging area within communication studies and journalism programs. Marketing and Communications Manager. Focuses on communication within the context of close relationships. Advertising Practices. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Go Far NSU is where success begins. Persuasion and Rhetoric. Succeeding in the Platform Economy. University Marketing & Communications An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. Marketing & Communications Resources. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. New Product Development. Communication Theory. COMM1511. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Communication, Technology, and Society. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Marketing Analytics. 360 Huntington Ave. Nonverbal Social Interaction. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Office of Communications & Marketing - Northeastern State University Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. (4 Hours). Northeastern University (Boston, Mass.).. Marketing and Communications (4 Hours). Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. our expertise Highlights An Award-winning Campaign. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! | Course content depends on instructor. COMM6505. Marketing (MKTG) < Northeastern University MKTG6280. COMM2131. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. (3 Hours). Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. 360 Huntington Ave., Boston, Massachusetts 02115 Northeastern University hiring Associate Director - Marketing Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Northeastern University. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. (4 Hours). Attribute(s): NUpath Societies/Institutions, COMM1210. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. MS in Corporate & Organizational Communication | Northeastern University Opens New Window. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. COMM3330. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. COMM3655. Legal Argumentation, Advocacy, and Citizenship. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Introduces students to interviewing through the application of communication theory. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. MKTG4983. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. (4 Hours). Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. (4 Hours). Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Offers special topics in marketing. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Communication Studies (COMM) < Northeastern University (4 Hours). (4 Hours). Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Expects students to produce a major paper suitable for publication. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. COMM4755. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. (4 Hours). Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Introduces students to the landscape of mobile communication technologies. (1-4 Hours). Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. COMM3310. Sports Promotion in the 21st Century. myNortheastern Opens New Window, Privacy Policy Will we ever stop swiping? Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. The chart below is just one example of a four year plan at CAMD. (3 Hours). (4 Hours). Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Students are given an historical perspective and a state-of-the-art analysis. (4 Hours). Surveys the communication process in complex organizations. COMM2550. Political Communication. (4 Hours). Learn how to manage the integrity of a brand across all marketing activities and communication channels. (4 Hours). About the Opportunity. COMM2301. (3 Hours). Market Focused Strategy. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. (4 Hours). Customer Value and the Enterprise. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. (4 Hours). BS in Business Administration and Communication Studies Northeastern University Associate Director - Marketing & Communications Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Studies the importance of customer insights to business success. Ethical issues in persuasion are addressed throughout the course. COMM2525. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. The concentration embraces an approach that is analytical, creative, and practice oriented. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . 617.373.3386. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Web Request. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications (3 Hours). Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. Social Movement Communication. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Voice-Over Artist. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Surveys the field of communication studies. Contemporary Rhetorical Theory. 617.373.2000 (3 Hours). MKTG2720. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. College of Arts, Media and Design (CAMD) | Northeastern University Offers students the opportunity to gain hands-on experience in the communications industry. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. - Center for the Arts. (4 Hours). Assistant Director - Communications Job in Boston, MA at Northeastern (4 Hours). COMM2650. (4 Hours). (3 Hours). Health Communication. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. MKTG6285. MKTG4520. Offers analytic insight on methods people use to communicate different types of social action through body language. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Content is adapted by the faculty depending on the location of the class. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. What do you think? (4 Hours). 617.373.2000 (4 Hours). Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. 617.373.2000 Offers an overview of the concepts, methods, tools, and ethics of communication research. Boston, MA. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. COMM2350. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. (4 Hours). Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Digital Marketing. Health Communication Campaigns. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Communication Studies at Northeastern. Aletha Rodgers | Communications Project Coordinator. Brand and Advertising Management. Gaining Customer Insight. Group Communication. Brian Manley | Assistant Director of Digital Platforms and Marketing. | Designed to prepare students to work with audio in modern media settings. Research, Scholarship & Creative Practice. Introduces the fundamental principles of communication law and ethics. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . (4 Hours). Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. have in conveying meaning and constructing and negotiating interpersonal relationships. (4 Hours). Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Attribute(s): NUpath Integration Experience, COMM6102. Boston, MA 02115 Investigates how companies can create customer value through artificial intelligence. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Communication Criticism. (4 Hours). During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. MKTG2202. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Class Schedule: Monday-Friday. Marketing - D'Amore-McKim School of Business Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. This group is a great way to network with potential full-time, part-time and cooperative education employers. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. (4 Hours), COMM6501. Communication in a Digital Age. Emphasizes analysis of customer needs and company and competitor capabilities. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Swipe on Tinder or make the first move on Bumble. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. COMM3615. Full-Time MBA Program Overview. Great Speakers and Speeches. Free Speech: Law and Practice. . (4 Hours). Engages the question and practice of what it means to develop and maintain a successful online community. Posted: January 11, 2023. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Special Topics in Communication Studies. (4 Hours). Communications Specialist. Covers both the business and the technical aspects of being a voice talent. Rhetoric and Propaganda. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). COMM1231. Communication Studies | Communication Studies at Northeastern (4 Hours). Organizational Communication. (1 Hour). Managing Customer Engagement in a Service World. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies.